‘New year, new you’? Try ‘new year, OLD you’
One of the January staples of my career while at Men’s Health magazine was “new year, new you.” It was the idea that the turning of the year was a chance to start something fresh and unprecedented in one’s life. It drove incredible interest, starting on the 26th of December. The fascinating part was that … Continue reading ‘New year, new you’? Try ‘new year, OLD you’